So how do journalist get cars to review?
In this “Behind the Scenes” video we profile Automotive Media Solutions in Denver, Colorado to let you in on how automotive journalists get vehicles to review. Vehicles in an automotive press fleet are stored, maintained, cleaned and doled out to qualified journalists in the region.
AMS is one of the companies in Denver that manages the local Press fleet and provides journalists in the Rocky Mountain Region test vehicles to review.
If you are curious about how your favorite car magazine or local newspaper gets cars to review…check out this video as we once again get behind the scenes of how we do our job.
Editor’s note: It would be ridiculous to call the work of a fleet service provider as a rental service. One of their jobs is to make sure each journalist gives the automaker a sound return on investment. Reviews have to be cataloged and evaluated, numbers have to be calculated and each journalist has to be vetted. This is all done by the automotive press fleet.
They also run press events and demos for their clients. Loaning vehicles is the easy bit by comparison. All in all, they provide the lifeblood for automotive journalist and create a buffer between the automaker and the person who’s evaluating their product.