Rolls-Royce CEO Torsten Müller-Ötvös announced today at their World Dealer Conference in London that their newest model, the Rolls-Royce Wraith, will make its debut at the Geneva Motor Show on March 5th.
The Rolls-Royce Wraith is designed to continue the company’s heritage of elegance, refinement and luxury with a new design, improved performance and more power. It builds on the legacy of the Phantom and Ghost while introducing Rolls-Royce to a new generation of luxury car buyers.
According to Rolls-Royce, the Wraith will set a new higher standard for ultra-luxury automobiles and will be the most beautiful and breath-taking vehicle in the company’s history. “Wraith alludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model,” said Müller-Ötvös.
The introduction of the Rolls-Royce Wraith revives a name first used in 1938 on a vehicle that boasted a 4.3-liter straight-six engine that produced 30hp. Chances are, the new Wraith will have a bit more power. Since the Phantom puts out 453hp with a 6.7-liter V12 and the Ghost 563hp with a 6.6-liter V12, except the Rolls-Royce Wraith to blow the doors off of its namesake.
As for looks, all we’ve got at the moment is the wispy, wraith-like version of the Spirit of Ecstasy hood ornament with the promise of teaser images in the weeks leading up to the Geneva Motor Show.
Nicole Wakelin fell in love with cars as a teenager when she got to go for a ride in a Ferrari. It was red and it was fast and that was all that mattered. Game over. She considers things a bit more carefully now, but still has a weakness for fast, beautiful cars. When not drooling over cars, Nicole writes for Wired’s GeekMom.