Is the Opel Adam Rocks Concept the next Buick Invicta for the USA?

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The Buick Invicta name comes from Buick’s past, so the name is a logical choice to use if they opt to bring this dapper little Opel Adam Rocks Concept to the USA. I’m using this name for dramatic license, Buick has made no announcements whatsoever. Opel CEO Karl-Thomas Neumann was quoted as saying that Opel will build cars like the Adam Rocks to stay competitive in the European market. Given that Buick is bringing over may Opel models to the USA, it makes sense that they attack the small, premium car market with a vehicle like this.

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Will it be called the Buick Invicta? No clue here. I chose the name from past Buicks as it’s been out of the Buick lexicon for such a long time, they may use it again.

The Buick Invicta/Opel Adam Rocks Concept could be powered by a 182 horsepower, 1.6-liter Ecotec four-cylinder engine that makes about 140-lbs-feet of torque. It may have a six-speed manual and, possibly, a dual clutch transmission as well.

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The version on this page is a Opel Adam Rocks Concept Convertible. (Thanks to Carscoops for the info) Like the FIAT 500C cabriolet, this vehicle has a roll-back roof that is held between the horizontal roof supports. the idea works well in the FIAT 500C as it is very easy to use while maintaining good structural integrity.

If the Buick Invicta (or, whatever name they deem appropriate) comes to our shores, it will compete directly with the MINI Cooper, FIAT 500 and the Volkswagen Beetle – among others. It looks like a fun car, one that may usher in a more youthful bent at Buick.

It looks like Opel will begin producing the Opel Adam Rocks (probably with a different name) very soon. Overall, critical reception has been positive. They are confident enough to build this convertible concept – which is a good indication of their commitment.

Personally, I like the direction Buick has followed and I hope they keep bringing these excellent Opels to North America.
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Speaking of Buick, check out this video of Roman testing the Buick Verano!

Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism - Nathan has experienced a wide range of the automotive spectrum.  His words, good humor and videos are enjoyed worldwide.
Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism – Nathan has experienced a wide range of the automotive spectrum. His words, good humor and videos are enjoyed worldwide.

Special thanks to Auto Motor und Sport and Carscoops for the information.