Check out the Cadillac Elmiraj Concept

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The Cadillac Elmiraj Concept is built to be a powerful coupe that showcases Cadillac’s technical and design savvy. Powered by a twin-turbocharged 4.5-liter V8, output is estimated at about 500 horsepower. According to Cadillac: the Cadillac Elmiraj Concept’s engine is based on the 420 hp, twin-turbocharged V6 that will debut in the 2014 Cadillac CTS Vsport.

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“Cadillac is fueled by the creativity of our designers, led by Ed Welburn,” said Bob Ferguson, senior vice president, Global Cadillac. “Elmiraj provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers.”

Frank Saucedo led the design at General Motors’ advanced design studio in North Hollywood, California. The Cadillac Elmiraj Concept was physically molded by hand in Michigan via in-house craftsmen. The Cadillac Elmiraj Concept follows the successful Ciel Concept regarding bold design and skillful execution.

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“This concept is the second chapter, following the Ciel Concept, of our exploration of the personas of true luxury,” said Clay Dean, executive director of advanced design. “This project originated around the simple persona of “the drive,” or the visceral experience of driving a great luxury coupe. It’s an expression of the confidence and poise you feel driving a high-performance car, which we feel is an essential element of top-level luxury.”

It’s a curious thing: the possibility for near-future Cadillacs to look like the Cadillac Elmiraj Concept. What if Cadillac simply turned up the wick and started producing vehicles like this one in two years? Well, judging by the ELR and the next Cadillac CTS – it looks like they are going in that very direction.

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“Elmiraj advances Cadillac’s provocative modern design and performance, contrasted with bespoke craftsmanship and luxury,” said Mark Adams, Cadillac design director. “It explores performance driving, as well as how we’re approaching elevating the Cadillac range and new dimensions of Art & Science philosophy.”

I love the fact that Cadillac looked to past designs without going too retro.

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“We were influenced in particular by the 1967 Eldorado, both its actual design and the fact that in its time that car was a very stark contrast and a new direction. More recent design like the CTS-V Coupe and the ELR are provocative,” said Dean, the advanced design director. “Both of these cars were major statements of performance and luxury and drove Cadillac forward into new territory.”

The truth be told, I am weary of cool looking concept sketches, only to be let down by the actual design. I must say, the Cadillac Elmiraj Concept actually looks better in than its sketches.

Check out this video of the Cadillac ATS, a vehicle that surprised the both of us!

Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism - Nathan has experienced a wide range of the automotive spectrum.  His words, good humor and videos are enjoyed worldwide.
Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism – Nathan has experienced a wide range of the automotive spectrum. His words, good humor and videos are enjoyed worldwide.

Here are the Cadillac Elmiraj Concept Specifications:

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Model Elmiraj Concept
Body Style 4-passenger, 2-door grand coupe
Dimensions
Height 55 in / 1397 mm
Width 76 in / 1930 mm
Length 205 in / 5207 mm
Curb Weight Approx. 4000 lb / 1814 kg
Powertrain
Engine 4.5-liter Twin Turbo V8
Power 500 hp / 373 kW
Torque 500 lb-ft / 678 Nm
About Cadillac
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at