The 2014 Chevy Corvette Stingray hits showrooms in October, but if you want to be sure you snag one, then you may be paying a hefty premium above sticker. For dealers, it’s a choice between a quick buck in their pockets now or long-term customer loyalty.
There are reports that some dealers are charging as much as $10,000 above the sticker for the 2014 Chevy Corvette Stingray. Given the vehicle’s ardent fan base, they’re likely to have more than a few customers who are willing to shell out the dough.
The base price of the car starts at $51,995 for a coupe or $56,995 for a convertible which doesn’t come out until next year. That $10,000 premium will put you up over the $60,000 mark which is no small amount of cash, even for such an amazing car.
This might not be enough to stop customers who absolutely, positively must have the 2014 Chevy Corvette Stingray parked in the driveway as soon as possible, but it might stop them from coming back to the same dealer for their next car.
The demand for the 2014 Corvette Stingray is particularly high since this is a completely redesigned model with a lot of positive buzz. TFLcar.com saw the car doing some high-altitude testing in Colorado and Roman and Nathan were giddy just snapping pictures and grabbing some video. It looks that good.
Estimates are that GM will produce about 12,000 2014 Chevy Corvette Stingrays this year with another 30,000 next year, some of which will be set for global distribution. High demand and relatively low availability leaves dealers with a choice.
They can make a premium on every 2014 Chevy Corvette Stingray they sell right now, duking it out with other area dealers to see who gouges the customer less, or they can stay with the sticker. Even customers who are willing to pay the price aren’t likely to appreciate being gouged for their enthusiasm. And that may mean the next car they buy, and the next, and the next, will come from a dealer who chose to forgo the extra cash now and earn a customer’s loyalty for years to come.
Nicole Wakelin fell in love with cars as a teenager when she got to go for a ride in a Ferrari. It was red and it was fast and that was all that mattered. Game over. She considers things a bit more carefully now, but still has a weakness for fast, beautiful cars. Nicole also writes for NerdApproved and GeekMom.