March 2014: Midsize sedan – Struggle continues, VW Passat Rebounds [sales]

2014_volkswagen_passat_grill

Toyota Camry took back the number one midsize sedan sales crown in March that Nissan Altima had for one month in February.  Ford Fusion had a great month and came very close from taking the number three spot from the Honda Accord.  Refreshed Chevy Malibu is showing improvement, but it still could not hold on to fifth place due to Hyundai Sonata resurgence.

Mazda6 stumbled in March, but is still one of just two marks with growth after the first quarter.  Yep, the majority of midsize sedans are in the red.  This can be partially attributed to the strong crossover and truck sales.

Volkswagen Passat was a surprise gainer for the month its best March ever.  (TFLcar reached out to Volkswagen for more details.)  If you are worried about the Chrysler 200 cliff fall, please remember from that an all-new 2015 sedan is on its way and it will struggle with supply for a while.

Midsize Sedan – March 2014

Mar 2014 # Mar ’14 / ’13 % YTD 2014 # YTD ’14 / ’13 %
Toyota Camry 41,953 15.7% 94,283 -5.2%
Nissan Altima 35,921 -4.9% 89,285 2.7%
Honda Accord 33,962 -3.4% 79,188 -9.3%
Ford Fusion 32,963 8.8% 77,578 -3.7%
Hyundai Sonata 19,248 6.9% 40,253 -14.9%
Chevrolet Malibu 18,866 1.8% 48,136 -2.1%
KIA Optima 16,310 13.5% 37,515 -3.3%
VW Passat 11,050 16.1% 24,283 -6.3%
Dodge Avenger 8,756 -30.0% 21,740 -32.0%
Chrysler 200 7,531 -55.0% 30,489 -17.0%
Mazda6 5,730 -6.1% 12,847 17.3%
Subaru Legacy* 3,234 -26.5% 8,544 -24.6%

* Subaru Outback is not counted in Legacy sales.

Check out this fun and informative TFLcar video mega mashup that includes the 2015 Chrysler 200 and all the heavy hitters.

Andre Smirnov
Andre Smirnov

Andre Smirnov is a life-long automotive enthusiast, writer, reporter, and software engineer. He has been writing and reporting at TFL since 2011. When not working or spending time with the family – you can find him tinkering in the garage or simply ‘going for a drive’.