• Buick Pumps Up the Luxury Quotient with 2018 LaCrosse Avenir [News]

    Above: 2018 Buick LaCrosse Avenir Photo Gallery – Click the Tabs to Advance

    Buick’s latest release, the 2018 LaCrosse Avenir, goes for the gold.

    Sporting a unique three-dimensional black mesh upper and lower grille paired with chrome wings, the LaCrosse Avenir continues the brand’s plan to offer high-end premium models and help give rise to a more modern image. In addition to the chrome accented fascia, the LaCrosse features Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel or available 20-inch Midnight Silver wheels.

    “Nine out of ten LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” said Duncan Aldred, vice president of Global Buick and GMC. “With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.”

    2018 Buick LaCrosse Avenir
    2018 Buick LaCrosse Avenir (Source: Buick)

    The 310 horsepower V6 engine, nine-speed automatic transmission, panoramic moonroof, navigation, and Bose Centerpoint Surround Sound — available as options on the lower trims — are standard equipment in the Avenir model.

    The upscale cabin has exclusive Avenir details that include a Chestnut interior color theme, embroidered headrests, and scripted sill plates. Additional options exclusive to the Avenir model include an Ebony interior, Intelligent Twin-Clutch AWD, and a suite of advanced safety features.

    In the past, Buick was criticized for its stodgy, outdated styling and subsequently, sales of its crossovers and sedans struggled. Since Buick turned the corner a few years ago with invigorated styling, award-winning concept vehicles, and unprecedented sales success in China, the brand is going stronger than ever.

    2018 Buick LaCrosse Avenir Chestnet color themed interior
    2018 Buick LaCrosse Avenir (Source: Buick)

    Credit goes to China for Buick’s revival and Asian customers are helping the brand develop new products more in tune with American buyers, as well. Additionally, customers are asking for more premium materials and unique styling cues. The LaCrosse and Enclave Avenir models fulfill that demand for something a little higher.

    The Buick LaCrosse Avenir is due to arrive in showrooms early 2018.

    In case you need a refresher, here is a first drive review of the 2017 Buick LaCrosse. Check back to TFLcar.com and subscribe to The Fast Lane Car on YouTube for more news, views and reviews!

     

    Derek Mau
    Derek Mau
    Before becoming an automotive journalist, Derek was diving into engine bays and wiring car audio systems for competitions since high school. Granted, there were a few extra bits and pieces after reassembling everything but nothing ever fell apart on the road. Today Derek applies his enthusiasm and gearhead knowledge into the latest cars, unraveling today's complex automotive technology, and learning the rich history behind classic cars.

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    6 thoughts on “Buick Pumps Up the Luxury Quotient with 2018 LaCrosse Avenir [News]

    1. If I were to buy an American branded car, it would absolutely be a Buick. They consistently do a better job of quality manufacturing over the others. And now, with the infusion of GM mastery of platform dynamics, Buick is sweet.

    2. That is a nice interior, true to Buick and the outside styling is nice. Number 3 out of 29 on consumer reports for reliability now as well. Buick is starting to look good.

    3. I really like what Ford has done with the latest Taurus here. They seem to have brought the overall style of the Taurus into the 21st Century while still maintaining the brand heritage…

      1. The taurus is a nice car I’d take it over any current Buick but their is no current taurus they were discontinued I believe in 2014 so it’s kind of a mute point also fords reliability is better then past years but not enough for me throw my money into it I’ll stick with gm with the exception of Buick rebadged garbage cars.

    4. It’s a bird it’s a plane it’s a impala no it’s just another rebadged impala to look like a Buick lol. can someone put this poor dog called Buick down please oh by the way the fake BMW shifter really lol smh.

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