LAS VEGAS—Lexus is out to change its image with sportier models such as the new GS350 gas-engine sedan, which goes on sale in February as a 2013 model, and the new GS450h gas-electric hybrid sedan that follows shortly.
The two models represent, as Lexus puts it, a “new signature design philosophy.” Lexus is well known for its posh, comfortable, upscale cars, but they aren’t much fun. There’s a trend toward sportier luxury autos that provide more driving kicks.
Hence, Lexus says it’s developed the GS to compete with such autos as the Audi A6, BMW 5 Series and Mercedes-Benz E350. Lexus hopes to annually sell 20,000 to 25,000 of the new GS models.
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