On May 13th, Jaguar launched its worldwide campaign for the new F-Type, which arrives this month. The worldwide marketing campaign entitled “Your Turn” will encompass every advertising venue including print, TV and social media. The U.S. efforts will lean toward television and digital media with appearances by celebrities and figures that will appeal to younger [...]
A really good slogan sticks in your head long after a commercial ends. A fantastic one sticks long after the whole campaign ends and that’s what Toyota hopes will happen with “Let’s Go Places.” The new Toyota slogan will debut in ads beginning with the 2013 Avalon on December 31st, but will anyone even notice?
On Tuesday, Chrysler Group, LLC reported that sales of the new 2013 Dodge Dart jumped nearly 300 percent in August over its launch in July. It plans to keep that number growing as it kicks off the second phase of its ad campaign during tonight’s season opener NFL game between the New York Giants and [...]
