But what one moment stands out so far in 2009 as an especially dump decision that you can recall?
Is is the sale of Hummer, Opel, or Saab?
Not even close…at least so say the editors of Fortune Magazines, "Dumbest Moments in Business 2009…midyear edition."
The editors of Fortune point to one GM partnership that they think is as dumb as a car company can get…drumroll please…. and that's GM's recent partnership with Segway.
"It became clear this spring that General Motors was going to have to
get smaller to survive, but this was ridiculous. A week after President
Obama gave the company a 60 day deadline to avoid bankruptcy, GM took
time out from its turnaround efforts to unveil the PUMA, a two-seat
vehicle being developed with Segway that looked more like a rickshaw
than a car.
The vehicle, capable of going only 35 mph and
traveling 35 miles between charges, got lots of attention, but did
little to change popular opinion about the company that had ridden
large SUVs to the cusp of failure. On June 1, GM filed for bankruptcy."
So is it a car, is it a rickshaw, or is it just plain dumb?