2009 was not a good year for Chrysler and thus it was not a good year for Dodge. To say that sales slumped would be an understatement of biblical proportions.
But with the new year comes a new owner in Fiat and of course a new chance to kick start sales.
To freshen up a line of aging cars Dodge has sent the iconic Challenger to the gym to come back this year with a more muscular makeover.
The look may only be skin deep, but it does include a body-colored hood scoop, rear spoiler and a Mopar branded T-handle shifter.
Today's press release is below and our tire smoking video review of the Challenger is HERE.
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Auburn Hills, Mich. Jan. 4, 2010 – Mopar is giving Dodge Challenger even more of a muscular appearance.
“Our mission at Mopar is to add value to all of our brands,” said Pietro Gorlier, President and Chief Executive Officer, Mopar Service, Parts and Customer Care, Chrysler Group LLC. “Our ‘Moparized’ Dodge Challenger is a great example of how we can further enhance the value of all of our Chrysler, Jeep®, Dodge Car and Ram Truck vehicles.”
Mopar’s new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.
“We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand. “Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology.”
The Manufacturer’s Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.
