“Let’s go for a ride and guess what? Not only did I choose the car’s color, but I also built the engine.”
Does that sound far fetched?
Not as of today.
General Motors has announced a new and what they are calling the first of its kind program where buyers of a new 2011 Corvette Z06 or ZR1 get to help build their car’s engine with a GM engine technician at General Motors’ Performance Build Center (PBC) in Wixom, Mich.
“Corvette owners are some of the most passionate – and most involved – enthusiasts in the industry,” said Jim Campbell, U.S. vice president, Chevrolet marketing. “The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands on, in creating the car.”
According to GM:
“The Engine Build Experience is an option with a suggested retail price of $5,800. When a customer selects the PBC option for a 2011 Corvette Z06 or ZR1 and the dealer submits the order to Chevrolet, a special concierge contacts the customer to verify participation and help coordinate arrangements.
While travel arrangements to and from Metro Detroit are the customer’s responsibility, the Chevrolet concierge helps schedule the engine build; coordinates the customer’s activities at the Performance Build Center; assists with booking local lodging and meals, and arranges local transportation.”
No word from GM yet on on how long they will actually warranty the car owners work for defects and other potential craftsmanship issues 😉