Kia Motors America and HerHighway have teamed up for a cross-country drive to promote breast cancer awareness. The drive starts in Los Angeles on September 25th and concludes in New York City on October 2nd to kick-off National Breast Cancer Awareness Month in October.
The eight-day Drive Breast Cancer Awareness trip will feature over 100 women getting behind the wheel of a Kia to drive across the country. They’ll be stopping in 10 cities along the way to speak about breast cancer and raise awareness for this disease that affects one in eight women in the United States. Drivers include breast cancer survivors, journalists, bloggers and even race car drivers.
Kia is supplying ten vehicles including the 2013 Kia Sportage EX, 2013 Kia Soul! (Exclaim) and 2012 Kia Optima Hybrid. Michael Sprague, Executive Vice President of Marketing and Communications for Kia says, “Kia vehicles such as the Sportage, Optima and Soul are perfect vehicles for a cross-country road trip, and it is our privilege to provide these vehicles that will help HerHighway get the word out about breast cancer.”
HerHighway was created by Editor-in-Chief Christina Selter as a way to gather female automotive experts to share their unique perspective on the automotive industry and empower women with that knowledge. Christina started the Drive Breast Cancer Awareness campaign after she was diagnosed with breast cancer in 2011. Her personal goal is to spread awareness of this disease and to provide life-saving information to women across the country.
You can follow the Drive Breast Cancer Awareness drivers on twitter by checking out the #HerHighway and #Kia hashtags.
Nicole Wakelin fell in love with cars as a teenager when she got to go for a ride in a Ferrari. It was red and it was fast and that was all that mattered. Game over. She considers things a bit more carefully now, but still has a weakness for fast, beautiful cars. When not drooling over cars, Nicole writes for Wired’s GeekMom.