We all know that Texas loves their pickup trucks, but so does Denver? Ford defines the ‘Denver Region’ as the state of Colorado, Utah, lower Idaho, and northern Wyoming. This is a largely rural territory with a total population of approximately 9.0 million, and around 3.7 million of those concentrated within two large metro areas of Denver and Salt Lake City. This sounds like prime pickup country and it is.
Ford is reporting that Denver Region is a successful truck market for both light duty F-150s and Super Duties. For comparison, the Denver Region represents 3% of Ford’s national retail sales overall. However, F-Series trucks comprise 4% of all retail sales, and Super Duty takes a 6% slice. In fact, Denver Region is the 5th largest volume territory for Super Duty in the United States. Please note, all this data is solely for retail sales and fleet sale volume is not included.
So how is F-Series doing in this Rocky Mountain region? It’s doing very well as you can see from the following breakdown.
Denver Region F-150 Sales (January through April 2013)
· 4,558 units sold Year-to-date (up 27% over previous year)
· 1,124 units sold in April (up 41% over previous year)
Denver Region Super Duty Sales
· 2,566 units sold Year-to-date (up 24% over previous year)
· 648 units sold in April (up 18% over previous year)
Denver Region F-150 mix (January through April 2013):
· Engine: 50% Ecoboost / 42% 5.0L V8 / 7% 6.2L V8 / 1% 3.7L V6
· Cab Styles: 79% Crew Cab / 18% Super Cab / 2% Regular Cab
Denver Region Super Duty mix:
· Engine: 80% 6.7L PowerStroke Diesel / 20% 6.2L V8
· Cab Styles: 80% Crew Cab / 14% Super Cab / 6% Regular Cab
The data speaks loudly – we love our Crew Cabs! It makes sense as the pickup truck is often the only vehicle of the household and serves as both work and family vehicle. Super Duty is more work focused and sells 6% in the Regular Cab configuration. However, a Regular Cab F-150 is hard to find at only 2%. The other clear statement is – we love forced induction! It must be the higher elevations of the Denver Region. F-150 Ecoboost V6 and Super Duty turbo diesel dominate the charts. The 5.0 liter V8 is still holding on to 42% of light duty sales. But the entry level 3.7 liter V6 is practically non-existent here.
Check out this insider TFLcar video of the Ford Atlas Concept being revealed in Detroit:
Andre Smirnov is a life-long automotive enthusiast, software engineer, writer, and reporter. He has been writing and reporting at TFLcar since 2011. When not working or spending time with the family – you can find him tinkering in the garage or scouring the internet and other media for various automotive, mechanical, and computer related information.