Audi has announced its latest movie tie-in and this time it’s a futuristic vehicle that will be seen in Ender’s Game which hits theaters this November. This is the first time Audi has ever designed a vehicle that is purely virtual.
Even though the car doesn’t exist in the real world, Audi employed very real design techniques to come up with the Ender’s Game Audi. The Audi Fleet Shuttle Quattro is a combination of their own design philosophies which stay true to the vision of Audi, and the science fiction future of the film.
Since that future is one that is very technologically advanced, Audi duplicated that look for the car but worked to preserve the brand’s image. It’s still got the iconic four ring logo, but the vehicle is like nothing that exists today.
The Ender’s Game Audi appears in a pivotal scene in the movie so it was important that the car look just right. The final product is intended to represent the progress and forward-thinking that the movie’s main character, Ender, experiences.
Although this is the first time Audi has designed a virtual car, it’s not their first movie tie-in of the summer. Previously Audi was involved with both Iron Man 3 and Star Trek: Into Darkness.
Not only did Tony Stark drive an Audi in Iron Man 3, but Pepper Potts drove one in a series of online comics created by the people at Marvel. Each week readers could choose between two possible ending that Marvel then turned into the next week’s digital comic.
The story featured Pepper speeding through dangerous roads trying to escape from the evil Blizzard. Iron Man was hot on their trail and with the help of his many gadgets, saved the day.
To promote Star Trek: Into Darkness, they created an ad for the Audi S7 featuring old Spock and new Spock that showed the technological superiority of their cars. It started with a bet and a race to the country club, and ended with a Vulcan nerve pinch.
You can see the Ender’s Game Audi Fleet Shuttle Quattro when the film opens nationwide on November 1st.
Nicole Wakelin fell in love with cars as a teenager when she got to go for a ride in a Ferrari. It was red and it was fast and that was all that mattered. Game over. She considers things a bit more carefully now, but still has a weakness for fast, beautiful cars. Nicole also writes for NerdApproved and GeekMom.