The Infiniti Q30 Concept will debut at the 2013 Frankfurt Auto Show in September. Taking the metallic-leaping-feline look one step further, the Infiniti Q30 is a case-study in the future aesthetics of Infiniti. Infiniti promises that the Q30 will debut Infiniti’s passionate craftsmanship with a new level of precision in terms of fit and finish.
“This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy,” said Johan de Nysschen, President of Infiniti Motor Company, Ltd. “In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality.”
This is Infiniti reasserting itself into the global car market. Rather than play the tit-for-tat game with Lexus, Infiniti looks to be heading down the performance road. At the very least, the sketch for the Q30 looks that way.
“Q30 Concept is slender, sleek and seductive,” said Alfonso Albaisa, Infiniti Executive Design Director. “When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It’s almost like they’re floating. That’s the muscularity we were aiming for with Q30 Concept.”
Early next year at the 2014 Detroit Auto Show, Infiniti will show its Q50 premium small sedan to the world. This is a vehicle that had a lot of performance impute from three-time Formula One champion, Sebastian Vettel. He races for Redbull/Infiniti/Nissan/Renault and he’s Infiniti’s Director of Performance.
If things go well, the sleek looking Infiniti Q30 Concept might be the next production Infiniti Sebastian Vettel plays with.
Check out this fun video with another Nissan product that could use a sleek refresh: the Nissan Rogue!