The official unveiling of the new MINI (the small one) will be in the form of a television commercial which will air on November, 18th 2013. The official unveiling of the new MINI is a pretty big deal for those who love the little cars and for those who feel that MINI has moved to beefier vehicles, leaving their identity behind.
Others simply want to see the commercial’s star “Spike the Bulldog.”
Yep, the Bulldog is back and representing as the star of the official unveiling of the new MINI. The commercial is being filmed in California and looks like it will feature more than one dog. Here’s MINI’s take on the official unveiling of the new MINI:
“With the market launch campaign for the new MINI, the British small car manufacturer continues the tradition of unconventional and humorous appearances across a range of communication channels. The new TV commercial was developed by creative agency BSSP in San Fransisco and implemented by MINI brand communications and the Hamburg-based film production company Sterntag. It conveys individuality a passion for driving fun, innovative technology and a sense of quirkiness which only MINI can offer.
On his first trip in the new MINI, bulldog Spike gets to know and appreciate all the main strengths of the newest member of the British small car family. And since the little guys always have to stick together, whatever the species, Spike is also called upon to defend MINI against the advances of an enormous Great Dane. In spite of being sceptical initially, he becomes fond of his master’s new MINI by the end of the first test drive and proceeds to show it the way only he knows how.” – – MINI Media
The commercial was shot in Hollywood and Los Angeles, CA and has a bunch of poochies with a yellow, all new MINI Cooper.
“The official unveiling of the new MINI takes place on 18 November 2013 – the 107th birthday of Sir Alec Issigonis, who started a revolution in automobile manufacturing with the first ever model over 50 years ago. The world premiere will be held simultaneously in the British capital of London and at the MINI Plant in Oxford, where the new model is produced. The new MINI then sees its motor show premiere in the same week, with virtually simultaneous presentations in Los Angeles, California, and Tokyo, Japan. In addition it will also be officially presented in Shanghai, PR China. The new MINI will be launched worldwide in the first quarter of 2014.” – – MINI Media
Many of you have seen the spy photos of the new-new-new MINI and I’ve heard mixed reactions from quite a few fans (and formal fans). Personally, I was hoping for something like the MINI Rocketman Concept – which this new MINI definitely is not. Still, if it has great driving dynamics, I’m all for it.
Speaking of great driving dynamics, check out this video of the 2013 MINI Roadster!
