Ford Explorer Continues Domination in February 2015 [Sales Report]

2016, ford, explorer
2016 Ford Explorer

The Ford Explorer continues to enjoy strong sales. It grew 31.8% over last year, and had its best February since 2006. The face-lifted 2016 Explorer will go on sale in the summer of 2015.

The Honda Pilot was the most improved full-size crossover in February as it continues to nearly double its sales over last year. It remains in the seconds spot, as the Toyota Highlander continue to struggle (it decreased -6.5%). It’s the only full-size crossover to show a decline in the top eight.

The Chevy Traverse and Hyundai Santa Fe also enjoyed a great sales month, as did the Sorento, Pathfinder, and Acadia. The Dodge Durango saw a significant decline in sales. Could it be the one of the more masculine crossovers in the segment can no longer succeed?

Mazda CX-9 saw a modest rebound in February after many months of struggle.

Full-size Crossover – February 2015

Feb 2015 # Feb ’15 / ’14 % YTD 2015 # YTD ’15 / ’14 %
Ford Explorer 17,027 31.8% 32,022 30.1%
Honda Pilot 12,629 82.7% 24,944 89.9%
Toyota Highlander 11,263 -6.5% 22,323 -1.8%
Chevrolet Traverse 9,705 28.2% 19,856 53.4%
Hyundai SantaFe* 8,762 25.3% 16,511 20.4%
Kia Sorento 8,518 17.7% 16,061 12.0%
Nissan Pathfinder 7,066 11.0% 13,204 13.1%
GMC Acadia 7,061 4.1% 12,959 5.8%
Dodge Durango 4,793 -12.0% 8,378 -13.0%
Mazda CX-9 1,677 5.3% 2,946 -4.4%
Mitsubishi Outlander 1,175 -2.6% 2,178 1.4%

* Hyundai SantaFe sales include both three-row and two-row SantaFe Sport models.

Check out this fun and informative TFLcar video off-road matchup between the Traverse and the Durango.

Andre Smirnov
Andre Smirnov

Andre Smirnov is a life-long automotive enthusiast, software engineer, writer, and reporter. He has been writing and reporting at TFLcar since 2011.