FCA and Dodge have been co-branding themselves with some big blockbuster movies this year. First it was Dodge and the release of Furious 7 in April. Then the Chrysler, Dodge and Ram brands sponsored a series of ads for the final installment of the Hunger Games series, “Mockingjay – Part 2.” This month FCA is riding on the marketing wave of the “Star Wars: The Force Awakens” movie directed by J.J. Abrams.
At the L.A. Auto Show Fiat displayed a custom-painted Fiat 500e Stormtrooper, inspired by the armor of the First Order Legion.
Here we have Darth Viper leading an army of Dodge Chargers, Challengers and Durangos.
https://youtu.be/7ESP8bPldl0
Dark Side versus Light Side — which will you choose? Light and Dark balance, that is the natural order of the universe. Fiat wants you to choose a side when it comes to the Fiat 500 Abarth.
https://youtu.be/s4W7F-ap0IM
Be prepared to see more ads that tie-in Chrysler, Dodge, Jeep, Ram and Fiat vehicles as we get closer to the December 18 release date of the latest Star Wars movie.
In this classic TFLcar Mashup review Roman takes a Dodge SRT Viper and Jeep Grand Cherokee SRT around a tight autocross course to see how they compare.
