FCA and Dodge have been co-branding themselves with some big blockbuster movies this year. First it was Dodge and the release of Furious 7 in April. Then the Chrysler, Dodge and Ram brands sponsored a series of ads for the final installment of the Hunger Games series, “Mockingjay – Part 2.” This month FCA is riding on the marketing wave of the “Star Wars: The Force Awakens” movie directed by J.J. Abrams.
At the L.A. Auto Show Fiat displayed a custom-painted Fiat 500e Stormtrooper, inspired by the armor of the First Order Legion.
Here we have Darth Viper leading an army of Dodge Chargers, Challengers and Durangos.
Dark Side versus Light Side — which will you choose? Light and Dark balance, that is the natural order of the universe. Fiat wants you to choose a side when it comes to the Fiat 500 Abarth.
Be prepared to see more ads that tie-in Chrysler, Dodge, Jeep, Ram and Fiat vehicles as we get closer to the December 18 release date of the latest Star Wars movie.
In this classic TFLcar Mashup review Roman takes a Dodge SRT Viper and Jeep Grand Cherokee SRT around a tight autocross course to see how they compare.