Need a Date for Valentine’s Day? Drive a Nissan

nissan valentine day couple

Q: What do you do if you haven’t got a date for Valentine’s Day?
A: Drive a Nissan.

According to a study conducted by the Psychometrics Center at Cambridge University in the UK, it was discovered that Nissan owners were among the most agreeable people you could wish to meet. Using a personality profiling technique, the University discovered that Nissan drivers were also the most friendly, loyal, and generous within a cross-section of European car owners.

“Personality assessment and automotive design are a perfect match,” said Dr. Richard Mills, Doctor of Psychometrics at Cambridge University’s Psychometric Center. “Our research shows that Nissan drivers are generally seen as trusting, soft-hearted, generous and sympathetic. They are considerate and friendly, and think other people are honest and decent, as opposed to competitive and self-interested.”

The study revealed that Nissan owners are much more likely to think of others before themselves, and be far more interested in economic welfare and social justice.

Many car companies engage in studies and compile mountains of data to learn more about their customers and their needs. In this case, Nissan is using the study of psychometrics, also known as personality profiling. The data is used to improve the experience behind the wheel, the online user experience, customer satisfaction in showrooms and in service centers.

“Psychometrics allows Nissan to shape the customer journey and build cars that owners can fall in love with, in much the same way as they do with other people,” said Mills. “Nissan owners clearly recognize and value having close and personal relationships with loved ones, making them the perfect partner.”

For Valentine’s Day the challenge could be finding a Nissan owner who is single in the first place; the survey also revealed the vast majority are already settled in comfortable long-term relationships.
 
*The Cambridge University Psychometrics Center used data from a cross-section of 824 car owners to draw comparisons between Nissan and other vehicle brands.

If you need more convincing that driving a Nissan is good for your love-life, watch this TFLcar ‘first drive’ review of the refreshed 2016 Altima with a sportier look.