Rolls-Royce Motor Company has just announced that they will be ending production of the current-generation Phantom, Phantom Coupé, and Drophead Coupé in 2016. Furthermore, the renowned British carmaker has announced that the Phantom Coupé and Drophead Coupé will not be renewed in the future. This news comes out following the announcement that the company has begun testing its all-aluminum architecture that will be on all of its cars starting in early 2018. The luxury coach builder contends that they reset and held the benchmark of luxury with this generation of Phantom for the last 13 years.
During November of this year, the last Phantoms will be rolling off the production line from the Goodwood Plant. However, the Phantom will not be leaving without one last hurrah. Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös, has said that Rolls-Royce will be producing 50 highly collectible, unique cars of the Phantom Coupé and Droptop Coupé named Phantom Zenith.
Rolls-Royce director of design, Giles Taylor says that, “As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” and furthermore that, “Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again.”
As the old car drives into the sunset, a new car appears on the horizon. CEO Torsten Müller-Ötvös had a bit more to say announcing, “a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations. Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII.”
To see Rolls-Royce’s bespoke design in action, check out our first-drive review of the 2014 Rolls-Royce Wraith: