Volkswagen of America announced earlier this week the fall release of a 2017 limited-edition Beetle called #PinkBeetle. The new vehicle will be painted Fresh Fuchsia Metallic and will be available in coupe and convertible. VW unveiled the new model as a concept car at the 2015 New York Auto Show.
“We’ve had some customer feedback where they’ve asked for more vibrant colors,” said Mark Gillies, manager of Product and Technology Communications for Volkswagen. “This new Beetle is a response to our customers. We want to offer to our customers a more modern, more vibrant color that reflected the 21st Century, which is why Volkswagen chose this color.”
The name #PinkBeetle organically started within Volkswagen during the early conception of the vehicle. Volkswagen decided to keep the name after noticing it had a popular hashtag following, Gillies said. Volkswagen said its new Beetle is the first ever vehicle to be named as its own hashtag.
The new Beetle will come with a 1.8-liter turbocharged direct-injection TSI engine and a six-speed automatic transmission. #PinkBeetle produces 170 horsepower and 184 pound-feet of torque.
The vehicle won’t strictly be pink, but instead will be accented by gloss-black mirror caps and black running boards. The coupe models will have 17-inch, multi-spoke Linas aluminum alloy wheels, and the convertibles will come equipped with a 18-inch, five-spoke Twister design. Both types will feature Bi-Xenon headlights with LED daytime running lights, tail lamps and rear license plate lighting.
Inside, the new Beetle will have a black dashboard with pink accents, and “Pink Club” cloth seats similar to the plaid design in the Golf GTI except with pink striping.
Volkswagen also is including standard equipment in the new Beetle such as its MIB II infotainment system, which provides access to music, navigation and other services. It also features USB and Bluetooth connectivity, and comes with a rearview camera. Heated front seats and keyless access also come as standard features on this new vehicle.
Volkswagen hasn’t said how much the new Beetle will cost and is expected to release that information shortly. Gillies, however, said the cost will be a good value for being such a well-equipped car.
Although the Beetle will be available in limited quantities, Gillies said dealerships in markets like Denver and others throughout the U.S. will be able to order them for their customers if they aren’t on the showroom floor.
Check out this TFLcar video of another special-edition Beetle, the 2016 Beetle Dune: