The Dodge Demon has a manufacturer suggested retail price of $84,995, and they have just announced the plan that they have made in order to keep prices at or near MSRP.
It is no secret that limited production cars, such as the Ford Mustang GT350 and Dodge Challenger Hellcat, are prime targets for dealership markups. Due to the high demand, dealerships can add upwards of $10,000 or more to the suggested price of a vehicle. Fortunately for consumers, automakers are thinking of ways to help combat these ridiculous markups.
Dodge Demon Allocation Plan
Dodge has told us that they plan to make 3,300 Demons for the 2018 model year. That’s not a lot of cars to meet demand. Effectively, Dodge is going to give priority build slots to the dealerships who order their Demons at or below MSRP — and they have to provide Dodge with a notarized contract stating that the sale was at or below MSRP. This gives the cars lower serial numbers and earlier delivery.
Dealerships who choose to order their vehicles at well above MSRP will receive their vehicles after all of the priority production cars have been completed. Furthermore, Dodge will only allow dealers to order only as many cars as they are allocated. Finally, Dodge will have a Demon Concierge hotline and website for customers and dealers to track their orders ostensibly to assure buyers that no shenanigans are afoot. Orders can be placed starting tomorrow, June 21, 2017.
Demons will be arriving at dealerships sometime this fall, and if Dodge’s unique allocation plan works, you could be buying a 840-horsepower Dodge Demon at or below MSRP, although we can’t figure out who or how anyone’s getting one for below sticker.
While you wait, why not enjoy some more information about the bonkers 840-horsepower Dodge Demon by watching this video, telling you everything you ever wanted to know: