An F1-Style Steering Wheel in a 330e Hybrid? It’s Possible Through BMW’s Port Installation Program [Video]

Even if you don’t have an M Performance model, you can still get some racing-derived accessories through BMW’s Port Installation Program

BMW’s high-performance M models, like the brand new F90 M5, are among the closest you can have to a racing car on the road from the company’s stable. Those are the fastest, quickest-accelerating, and most expensive cars in BMW’s lineup, on the whole. However, if your budget can’t quite stretch to a full-bore M model, that doesn’t mean you don’t have options.

Enter the ‘Port Installation Program’, which allows those who order BMW models built overseas to add some more accessories to their cars before delivery. For instance, if you want an Alcantara F1-style steering wheel with a multi-function display and shift lights, that’s no problem. For $1,300, you can tick that option, as you would any other factory option. You can even add brake packages, spoilers, wheels, or anything else from the Port Installed Accessories (PIA) catalog. It’s also possible to roll the price of the options into your lease.

BMW Port Installation Program allows buyers to add F1-style options to their normal BMW model
BMW’s Port Installation Program allows owners to add racing-derived options to their BMW models. [Photo: BMW]
Adding all these accessories to, say, a BMW 330e plug-in hybrid like the one in the video above, isn’t cheap. You can add around $20,000 to the price of the car, depending on which options you select. Nevertheless, you can add some interesting F1-style technology to your BMW, if you have the money to spend.

If you do want to go that route, bear in mind that these options are only available on BMW models imported into the U.S. That is, vehicles that come in through a port for sale. BMW vehicles built at the Spartanburg plant – i.e. the X3, X4, X5, and X6 – are not eligible for the program. However, the X1 and X2 are, since they aren’t built in the U.S.

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