Jeep B-Ute Concept Looks to the Halo Universe for inspiration
It took a while for the older crowd to figure out that the Jeep B-Ute Concept was influenced by the video game Halo. Starting life as a Jeep Renegade Trailhawk, the Jeep B-Ute concept has an additional 1.5-inch lift. FCA decided to lift it pretty simply by installing spacers above the springs to get it some extra clearance. The B-Ute also has 17-inch wheels, BF Goodrich T/A Baja Champion tires and fender flares, to make it stand out. It has a unique hood with heat extractors, all of which make the Renegade-based concept look more beefy.
In the video above, you’ll see Mark Allen, head of Jeep Design explain what went into the design and execution of this nifty little overlanding vehicle.
The interior is covered in “carbonate” black materials and video-game-themed additions. Especially in the back where, in the cargo area, military-like backpacks and containers add to that image. Externally, the design motif carries into a militaristic-themed series of stickers. There’s even one that refers to Sergeant Major Avery Junior Johnson (SN: 48789-20114-AJ) from the Halo video game series.
FCA finished off the Jeep B-Ute’s design by fitting a beefy roof rack filled with additional combat ready-looking containers and goods. As a whole, the design is fun and purposeful-looking. Yet, it also has just enough bravado to make onlookers curious. It was quite popular at Jeep’s product and prototype presentation during the Easter Jeep Safari outside Moab, Utah.
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