Sales of the Mazda CX-5 have nearly doubled in the past year, and the company’s March 2018 sales are up over 35 percent.
To say the Mazda CX-5 is the company’s bread and butter would be a massive understatement. From this point last year, sales of the company’s compact crossover have nearly doubled. In March 2018 alone, Mazda shifted 16,138 CX-5s, compared to the 8,470 they sold this time last year. Back then, the Mazda CX-5 was just entering its second generation. Now that the current generation has been more than a year in the making, it can gain that sort of sales momentum. But what about the other vehicles in the Mazda March 2018 sales report? Here is the company’s monthly sales by the numbers.
Apart from the CX-5, Mazda has two other crossover offerings, one smaller and one larger. The smaller CX-3’s sales increased 38.1% over March 2018, with Mazda selling 1,728 units. The CX-9, a larger, more popular model, sold 3,066 units in March of this year. Compare that to March 2017’s sales figures of 2,550 units, and that represents an increase of 20.2%.
The Mazda3 and Mazda6 have been languishing in recent months, their sales dropping in response to the veritable crossover tsunami that has engulfed the U.S. market. However, sales of the Mazda3 picked up 8.7% over March of last year, with Mazda selling 7,760 examples last month. The Mazda6, on the other hand, dipped by 1.6%, with just 3,734 units sold. Still, considering the current atmosphere surrounding sedan sales – or even hatchbacks, in the case of the Mazda3 – a 1.6% drop isn’t terrible.
MX-5 Miata sales dropped significantly
One vehicle in Mazda’s lineup that did suffer was the brand’s halo car, the MX-5 Miata. In March 2017, the company moved 1,345 Miatas. This March, though, they only moved 876. That’s a 34.9% drop from this point last year.
On the whole, Mazda’s monthly sales for March increased significantly over last year, with 33,302 total cars sold. That’s a fairly wide margin over the 24,549 units they managed to move last March. Year-to-date, Mazda’s sales are up 21.6% over the pace set in 2017.
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