How do you design an electric crossover?
Jaguar has long held a reputation for designing some of the best looking cars in the business. That’s especially been true under the watchful eye of Design Director Ian Callum, who joined Jaguar Cars in 1999. Prior to his current position, he’d served as a designer with Ford and Aston Martin. With cars like the Jaguar XK, XF, XJ, the F-Type, the F-Pace and the new all-electric I-Pace, the company clearly deserves that reputation. But there’s a fundamental change at play with the all-new 2019 Jaguar I-Pace. Since it’s an electric car, the conventions of its powertrain have shifted. Since there’s no longer an internal combustion engine to worry about, the fundamental design of the car itself can change as well.
Wayne Burgess, Jaguar’s Production Studio Director, is also largely responsible for the company’s modern designs. Working closely with Ian Callum, he’s been responsible for the F-Pace and XE, as well as the F-Type, XJ and XF models. He’s also worked on the exterior of the Aston Martin DB9 and developed the initial concept for what would go on to be the new Aston Martin Vantage. In this video, he explains the design concepts behind the 2019 Jaguar I-Pace. Specifically, how do you design an electric car to be stylish and as efficient as possible?
It’s not just the exterior where designers focused their attention, either. The 2019 Jaguar I-Pace has a driver-focused design. It also offers a minimalist layout thanks to large screens and its lack of transmission tunnel. Find out more about the I-Pace’s design by watching the video above! Subscribe to The Fast Lane Car and TFLnow for more news, views and real-world, electric crossover reviews.