Fiat Sales in US Plummet: Maybe it is Time to Back out of the US Market… Again [News]

Will declining sales force FCA to pull Fiat from the US for a second time?

2018 Fiat 124 Spider Lusso
2018 Fiat 124 Spider Lusso [Photo: TFLcar]
Fiat sales are declining at an alarming pace. Compared to last year, the Italian automaker has 44% less cars. In June, the brand sold just 1,426 vehicles here in the US.

The brand originally left the US in 1983, making its comeback in 2009 when Fiat picked up a 20% stake in Chrysler.

In total, the brand sells four different models here. The Fiat 500, 500X, 500L and the 124 Spider. Notably, these are all extremely compact cars, which is not a favorable market in the US currently.

The 5-Year Plan for FCA

We were recently delivered FCA’s 5-year plan that detailed where FCA would be investing more heavily within its multiple sub-brands. That plan revealed that Jeep would see heavy investment, along with Ram, Alfa Romeo and Maserati. These brands currently provide a lot more profit for FCA, so it would make sense to invest more heavily in them.

[Photo: Fiat]
There were some rumors floating around that FCA would ditch Chrysler as a brand completely, and pull Fiat out of the US once more. Though, FCA did not announce this as part of their plan just yet. Given how their sales numbers are declining, maybe we ought to realize that it is still possible for FCA to pull Fiat from the US.

Electrification is the goal for now

For now, the plan for FCA seems to be focused on SUVs, crossovers, and hybrid/EV technology. Alfa will see two new electrified models. Ram has already seen the implementation of a mild-hybrid system in the 1500 series pickup. Jeep and Maserati also plan to receive some electric motivation.

Of course, FCA has not announced that they will remove Fiat from the US. But if Fiat sales continue to plummet at the same pace, Fiat should potentially reconsider their plan.

Stay tuned to TFLcar.com for more news, views and real-world reviews and, of course, more news on the status of the Fiat brand in the US.

We did a live show all about FCA’s plan, check out the video below:

 

Michael Curtis
Michael has always had a passion for things with four wheels and an engine. His parents often joked that his first word was "Porsche." He currently works for TFL full time as an editor, videographer, presenter & writer. In his spare time, he stays plugged into the car community through meets and other events.