The Ford Focus Active is significantly more expensive than the traditional hatchback. Would you still have bought one?
Despite Ford’s decision to cull most of its cars in the U.S., we were supposed to get the Ford Focus Active crossover. While that stung a bit, since the new Focus hatchback looks pretty enticing in my opinion, it meant the Focus name would survive. Well, Ford ultimately decided to ax the plan to bring that car to the U.S. as well.
Now, though, there’s a new piece of the puzzle. The Focus Active will go on sale in global markets. To that end, AutoExpress reported the car’s pricing scheme in the UK. As it turns out, the new Ford Focus Active will start at £21,900 (roughly $28,000) and run to £29,250 ($37,515 at current exchange rates).
So here’s a question, albeit a hypothetical one. If Ford brought that car to the U.S. for $28,000, would you still have bought one? Regardless, the car will still be a piece of forbidden fruit on our shores. But even to those who relished the idea of a Focus-based crossover, that price may sting a bit. Mind you, cars sold in both U.S. and UK markets tend to lean a bit cheaper over here. Take the EcoSport, for example. Over there, the Indian-built entry-level crossover costs anywhere from £17,545 and up (before taxes). That’s nearly $22,500, while over here it starts at $19,995.
Across the pond, the Ford Focus Active only comes with two gasoline engines. Customers either get Ford’s 1.0-liter EcoBoost with 123 horsepower (also seen in the EcoSport), or a 1.5-liter version with 148 horsepower. There are also two diesel engines – a 1.5-liter or a 2.0-liter unit.
What do you think, TFL community? Would you still consider a Ford Focus Active if Ford brought one here at that price?